A boutique media practice delivering the strategy, execution, and analytics rigor of holding-company agencies — directly, and without the layers. I lead every engagement personally, with agency-side experience across AT&T, Adobe, Paramount, Western Union, and Acura — work delivered at Hearts & Science, MullenLowe Media Hub, and GroupM Wavemaker.
Every engagement below was delivered as part of the media team at a holding-company agency. That's the same rigor and standard I now bring directly to clients.
Brief to launch. We build audience strategy, channel mix, budget allocation, and forecast around your business objective — not platform vanity metrics.
End-to-end build and launch across Google, Meta, TikTok, Snapchat, LinkedIn, and programmatic. We configure tracking, pixels, and conversions properly the first time.
We build custom dashboards and in-depth reports to the same standard delivered for Paramount and Adobe at Wavemaker. Clear visibility into what's working, what isn't, and where to invest next.
We run ongoing audits, creative and bid optimization, and audience refinement — surfacing clear recommendations measured against the metrics your business actually cares about.
Adversity Marketing engagements start at $5,000/month and scale with the number of platforms, campaign complexity, and reporting depth required. The work pays for itself when there's enough spend behind it to optimize.
I lead every engagement personally — you work directly with a senior strategist, not a junior account team — with specialist contractors brought in as scope requires. If there's a fit, you'll know within a 30-minute conversation.
Best fit: an established brand or scaling company investing $25K+/month in paid media that wants senior strategy and analytics directly — without an agency contract.
I'm Mike Gank, a paid media strategist and data scientist with 10 years of experience built inside three holding-company agencies — Hearts & Science, MullenLowe Media Hub, and GroupM Wavemaker.
As a data science supervisor, I planned, executed, and measured campaigns for brands including AT&T, Adobe, and Paramount, working across both media strategy and the analytics that prove it out.
I started Adversity Marketing to give established brands that same senior-level work directly — without the holding-company overhead, account layers, or long contracts.